Embracing Digital Disruption In Airline Distribution

Most airlines appreciate that technology is radically changing marketing and distribution models, yet the structure of airlines remains focused on the business of flying metal. How should airlines prepare for this brave new world in which ambitious technology upstarts and intermediaries – constantly interrupted by the informed consumer – retain their (sometimes limited) control over distribution?

Airline management teams will need to undergo the requisite paradigm shift and innovate their marketing and distribution strategies to position their companies as retailers in the digital realm.

• Data is power – why airlines should start behaving like tech companies
• With the harnessing of big data, how important are online consumer channels like Amazon, Facebook, Alibaba, Airbnb becoming?
• What kinds of low cost automated distribution channels should airlines invest in?
• What is the future role for the GDSs?

Moderator: Fisher College of Business, Executive-in-Residence & Airline Business Strategist, Nawal Taneja
Panel:

• Caravelo, Commercial Director, Jonathan Newman
• IATA, Regional Director, Financial & Distribution Services, The Americas, Alicia Lines
• Skyscanner, Senior Director, Global Strategic Partnerships, Hugh Aitken
• Travelport, Director, Air Commerce, Toby Kubis