Changing passenger preferences: A new world or an evolution of the old?
Travel intentions remain undampened in the post-pandemic world, but traveller preferences continue to evolve.
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How has the search & intentions space changed? Are travellers seeking new sources of inspiration for where they travel and stay?
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How has the booking space changed? What options are travellers demanding from their preferred booking platforms?
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How are travellers' interactions with technology evolving through the travel process?
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How has the spending space changed? Where are travellers putting the emphasis on spending, and where are they seeking to save money?
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What do travellers want through the journey? Will the emphasis on contactless technologies and self-service continue, or will preferences snapback towards other service propositions?
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GDSs and other intermediaries are playing a larger role in the NDC adoption process than previously expected. Is it airlines, technology providers, GDSs or other industry players that are driving the adoption of NDC?