CAPA Environmental Sustainability Masterclass

The pandemic greatly raised consumer awareness about the environmental impacts of the entire travel process. But, while consumers weren’t flying during the pandemic they were still dreaming about travel and planning their next trip. With borders now open and Asia Pacific travel demand roaring back, the air transport industry faces the task of appealing to a consumer who is more discerning in their travel decisions, seeking more environmentally friendly travel options and more a little more willing to pay a premium for sustainability through the process.

• As Asia Pacific airlines continue to capitalise on pent-up demand for travel, what are the key sustainability trends that are emerging globally and within the region?

• What are the strategies that regional travel and tourism sector operators have been employing to capture the sustainability-minded consumer?

• Consumers seeking sustainable travel options are concerned about a lack of transparent, independently verified sustainability data. What are the best options to ensure travellers have the information needed to make informed decisions?

• What roles do governments and pan-regional organisations in the Asia Pacific have in supporting the aviation industry’s ambitions around sustainability and reducing emissions? Is there sufficient political and social capital for a pan-regional effort, or will national programmes continue to take the lead?