Recorded at CAPA Low Cost Long Haul Global Summit, 4-5 Oct 2018

Aviation & Travel Innovators – FlyPOP

FlyPOP’s business model is predicated on the fact that the South Asian diaspora in the UK (and North America) are underserved by the global aviation industry. Despite the significant VFR demand in flying non-stop to major tier two cities in South Asia, most cannot be reached directly. The start-up airline plans to put an end to this and disrupt the industry by putting the passenger first.


Navdip SinghWell, we are a British airline looking to fly nonstop from Stansted to the second cities of South Asia, but starting in India. We want to apply the unbundled no frills model to this long haul sector which we think is a massive market and nobody's flying it in this no frills way. And that's the market we're trying to target and the target market is the Asian diaspora visiting friends and relations.

My relatives and I have always wanted to travel actually home to where we come from and we've always been bundled through the hubs. And I can understand that business model works for the big legacy airlines, but actually 100 percent of us are wanting to go home and zero percent actually have been able to fly nonstop.

Now the romance also has gone out of a lot of the long haul travel. People just want to get there competently at the right price. So this actually, this long haul low cost works perfectly for the Asian diaspora, you know, trying to get home.

The better you make the flight, the cheaper you make them, the more times they'll go home. It's not tourism, it's not business, they just want to go home for festivals, marriages, funerals, festivals again, you know, it's just continuous.

Good. I mean there's been much more interested since obviously IAG's bid on Norwegian, you know, and that has really invigorated my investors. We're trying to get the final bits of the investment together. Yeah, I think we've only got a quarter left to do and then hopefully we'll be up and running.

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