Aviation & Travel Innovators – Butterfly Flexible Seating Solutions
The Butterfly Flexible Seating Solution is a flatbed suite that is instantly transformable into two reclining seats, giving operators the flexibility to respond to demand fluctuations and adapt to market differences on a flight by flight basis.
Transcript
Lars Rinne:Butterfly is a flexible seating solution. Butterfly allows instant cabin transformation between premium economy and business class, business class flatbed solution. So my good friend and business partner James Lee, we are both based in Hong Kong, is an aviation geek and he has been working with Cathay Pacific for some years in their management trainee program, and he saw the operational struggles of airlines, and he thought, what can he do to overcome some of those struggles? And that led him to invent some flexible seating solutions, and Butterfly is one of them. So we have been quite fortunate over the last years. So we have won the Crystal Cabin Award with the product, then we have won the IATA Passenger Innovation Award, the Business Plan Award, And then we got into a BizLab, a startup accelerator by Airbus, Airbus BizLab. And throughout the years, we have been able to test the viability and the desirability of that product. So a lot of airlines have seen it, smaller and larger legacy carriers. And right now we are in the discussion with a seat manufacturer and potential launch customers to bring that concept to life.
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