Recorded at CAPA Low Cost Long Haul Global Summit, 4-5 Oct 2018

Aviation & Travel Innovators – Butterfly Flexible Seating Solutions

The Butterfly Flexible Seating Solution is a flatbed suite that is instantly transformable into two reclining seats, giving operators the flexibility to respond to demand fluctuations and adapt to market differences on a flight by flight basis.


Lars RinneButterfly is a flexible seating solution. Butterfly allows instant cabin transformation between premium economy and business class, business class flat bed solution. My good friend and business partner, James Lee, we are both based in Hong Kong, is an aviation geek and he has been working with Cathay Pacific for some years and their management trainee program and he saw the operational struggles of airlines. He thought what can he do to overcome some of those struggles and that led him to invent some flexible seating solutions, and Butterfly is one of it.

We have been quite fortunate over the last year, so we have won the Crystal Cabin Award with [inaudible], then we have won the IATA Passenger Innovation Award and Business Plan Award and then we got into a startup accelerator by Airbus, Airbus BizLab, and throughout the years we have been able to test the viability and the desirability of that product. A lot of airlines have seen it, smaller and larger legacy carriers and right now we are in the discussion with a seat manufacturer and potential loans customers to bring that concept to life.

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