Asia Pacific aviation sustainability – where are the greatest opportunities?

Improving sustainability is of critical importance for airlines in the Asia Pacific. Shifting consumer preferences towards more sustainable travel options and the industry's own goals to achieve net zero carbon emissions goal by 2050 are driving rapid action within the sector. Yet, action towards sustainability in the sector remains largely the province of individual actors and the Asia Pacific largely lacks the regulatory frameworks and policy incentives that are helping to drive action on sustainability in other regions.

• Is there an appetite for regional approaches to aviation sustainability in the Asia Pacific, or will governments and the industry be satisfied with the 'go it alone' approach?'

• How does the sector ensure that government action on sustainability is supportive of the industry and its own sustainability efforts, rather than becoming a drain on the sector?

• With consumer attitudes continuing to shift in favour of sustainable travel options, how does the travel sector capitalise on the rise of ecologically minded travellers?

• Given immense regional potential for sustainable aviation fuel production and the potential scale of local demand, how do airlines in the Asia Pacific help facilitate the energy transition?