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06-Nov-2018 3:18 AM

WOW air and Icelandair recreate a N Atlantic hub: UPDATE

Analysis

Iceland has witnessed an explosion in tourism since the eruption of the Eyjafjallajökull volcano in 2010, which coincided with a collapse of the currency, the Króna following the financial crisis there.

Having peaked in 2017 the growth rate has reduced considerably so far in 2018, and the country of origin of many of the visitors is changing away from mature markets.

This development comes as key decisions have to be made about infrastructural investment to cope with tourist demand that could fizzle out, or could merely be temporarily paused. It is time for big decisions to be made that will shape the future of Iceland.

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