VietJet Air Part 3: international expansion accelerates as IPO approaches and order book grows
Vietnamese LCC VietJet Air is accelerating international expansion with at least five new routes in 4Q2016. VietJet will end 2016 with at least 14 international routes, compared with only seven at the beginning of 2016.
The Vietnamese LCC turns five years old in Dec-2016 and is approaching a critical juncture as it starts to pursue faster international expansion and prepares for an initial public offering (IPO). VietJet has been very successful in the Vietnamese domestic market, driving rapid growth and quickly capturing a 40% share.
With international expansion come higher risks and more challenges. VietJet is betting it can succeed internationally after placing orders for another 120 aircraft in recent months, raising its order book to 200.
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