Taiwan's TransAsia Airways collapses, having failed to address changes in Asian aviation

Premium Analysis

The repeated strategic failures of TransAsia Airways have resulted in the Taiwanese carrier being punished with market exit. Outside the domestic market TransAsia amassed little presence, and its departure will not greatly affect the market. But its collapse is an example for all: TransAsia is an unfortunate example of having failed to address market changes around Asia, and more specifically - needing to evolve out of a small regional full service airline.

There will undoubtedly be a superficial narrative that TransAsia struggled to recover from two tragic fatal accidents. But as at Malaysia Airlines, TransAsia's underlying problems existed before the crashes. Unlike Malaysia Airlines, TransAsia did not move fast enough to get its house in order.

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