Stockton to become a "San Francisco airport"? Rebranding should help visibility, but it's a journey
Recent reports suggest that San Joaquin County leaders are considering a proposal to change the name of Stockton Metropolitan Airport to include San Francisco in the new name. The county-owned airport would be renamed ‘San Francisco Stockton Regional Airport’.
An advisory committee is suggesting that the change will help attract business, increase awareness of the airport’s location and make a connection with the Bay Area for marketing purposes.
Similar attempts to rebrand airports in Europe have met with varying degrees of success.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.