Sponsored Content: Travelport's 10 safety measures to boost confidence in air travel

The COVID-19 pandemic has rocked consumer confidence and created unprecedented uncertainty where travel is concerned. Travelport wanted to find out what travelers' top concerns are, and whether the industry is doing enough to alleviate them. We recently published our Guide to travel recovery which investigated how travelers' needs have changed, testing demand for the safety initiatives most commonly cited by our travel supply partners.

What emerged is that people want to travel - but only if stringent safety measures are implemented across all touchpoints of their journey. In addition, people also want the flexibility to cancel or amend their flights if their situation changes. So, to enable and encourage people to fly again, the aviation industry must put appropriate measures in place and make travelers aware about them.