SITA partners with SAMART to deliver state-of-the-art IT solutions to airports in Thailand


SITA, the market leader in the provision of IT applications to the world's leading airports, today signed a strategic reseller agreement with SAMART Comtech Co. Ltd (SAMART) to provide IT solutions to the growing airport market in Thailand. 

"The Value Added Reseller Agreement with SAMART marks a significant step for SITA's further entry into the mass airport market in Thailand," said Bruno Frentzel, SITA Senior Vice President for Sales & Distribution, at the contract signing ceremony in Bangkok today.

"With SAMART's profound knowledge and experience in the industry, we are confident that they are the best possible partner to deploy SITA's advanced technologies to help airports simplify travel and transportation and improve the passenger experience", he said.

SAMART Comtech Co. Ltd is a subsidiary of the SAMART Group specialising in Information Technology System Integration. Upon signing the agreement, SAMART has the sole rights to resell SITA's airport products in Thailand, Cambodia and Laos. The company will become SITA's certified partner and will deal face-to-face with the airports concerned, bringing in local expertise and providing on-site support and maintenance.

SITA products and services under the agreement includes market-leading shared use IT applications for passenger and baggage processing such as AirportConnect CUTE, AirportConnect Kiosk, BagManager and BagMessage. These will be offered on an Applications Service Provider-basis which will reduce the total cost of ownership to the airports, according to Frentzel. SITA will also provide SAMART with training, full remote support and help build the competencies necessary for their staff to work with SITA's products.

"Airports in Thailand today face increasing pressure to upgrade their IT infrastructure, lower operational costs and optimise the use of their facilities. To help our airport customers to achieve these goals and continue their success in this challenging industry, we believe that the key is partnering with a global solution provider like SITA," said Charoenrath Vilailuck, SAMART Executive Chairman and Chief Executive Officer.

"SAMART is delighted to be a pioneer in SITA's Indirect Channel Program in this region. We chose SITA for their proven airport solutions, continuous technology transfer and highest level of professional support," he said.

This agreement represents a further strengthening of the relationship between the two companies. SAMART is a member of the consortium Airports Systems Integration Specialists (ASIS) (comprising SAMART, SIEMENS, ABB and SATYUM) to deliver one of the largest ever common-use check-in solutions for the 50-million passenger capacity at the New Bangkok International Airport (NBIA).

The project includes an initial implementation of over 600 SITA CUTE (Common-Use Terminal Equipment) check-in workstations as well as SITA's Common Language Facility product, Passenger Handler. Another 50 Common Use Self Service check-in kiosks will also be provided when required as NBIA gears up for the doubling of passenger traffic with the expected arrival of the Airbus A380.

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