Romania's TAROM remains confident of reversing its fortunes despite facing huge competitive hurdles

Management of Romania's TAROM believes it will not slip into a scenario like Hungary's national carrier Malev, which ceased operations in Feb-2012, arguing that it has the "capability to adapt quickly". But TAROM executives will find a hard time proving their case as the Romanian carrier has recorded losses for four consecutive years and is expected to remain in the red in 2012.

TAROM faces significant pressure from LCCs, namely from Wizz Air, which is absorbing an increasingly larger part of its market. In addition, the airline's efforts to restructure and find a new business model are hindered by repeated delays of plans to sell 20% of the company. Eventually the Romanian carrier's full ownership should end up in private hands.

But it is unlikely that a private investor will step forward to purchase a minority stake in state-owned TAROM in the current European financial environment. Europe's economies are overall in bad shape, and there is an oversupply of small and medium airlines for sale whilst potential buyers are scarce.