nasair plans ambitious expansion in 2013 ahead of further liberalisation in Saudi Arabian market

nasair has long been the junior partner in the Saudi Arabian aviation market, but five years into operations its fortunes have begun to change. In 3Q2012, the airline reported its first-ever quarterly profit. It also managed to breakeven in the final quarter of the year, ending 2012 with a small loss. Load factors have hit a record 75% and nasair has turned its operational performance around to generate more revenue.

With the improving financial momentum and promising passenger traffic, the carrier is optimistic about its prospects for 2013. Sulaiman Al-Hamdan, Group CEO of NAS Holding - the parent of nasair - has announced the carrier is targeting a 50% increase in passenger traffic for 2013. As if that wasn't ambitious enough, the carrier is also targeting a 100% increase in revenue and its first ever full-year profit.