Malaysia Airlines profitability: tracking ahead of target, but challenges remain ahead of 2019 IPO

Premium Analysis

Malaysia Airlines expects to incur a smaller than budgeted loss for 2016, giving the group confidence that it will meet its target of returning to profitability by 2018. A rebranding is also in the cards for late 2017 or early 2018, followed by a relisting in 2019.

The group has significantly cut costs over the past year and has started to work on improving the revenue side through a new sales and marketing push. Lower and more competitive fares are being introduced in hopes of boosting sagging load factors.

However, Malaysia Airlines still needs to overcome several challenges to complete its turnaround successfully. This is the sixth and final part of a comprehensive series of analysis reports on Malaysia Airlines' new business plan and outlook.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 3,237 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.