JetBlue on the Atlantic: taking on the JVs with A321LRs and Mint

Premium Analysis

JetBlue Airways' final decision to declare plans to enter the trans Atlantic market with service to London from its Boston and New York JFK focus cities was hardly a surprise. The airline has been dragging out the decision for years, and during that time has taken members of the three large trans Atlantic JVs to task for their market concentration.

Even as Jetblue has finally firmed up plans to operate in the trans Atlantic market, key questions remain, including which London area airports will join its roster of destinations and the specific time scale for launching the new flights.

The risks for JetBlue in its trans Atlantic undertaking are not insignificant: the market is arguably the most contested in the world, and there's a long list of value airlines that have attempted to break into the market with unsuccessful outcomes. But in many ways JetBlue had no choice but to advance its model into longer haul international markets as questions were growing about its ultimate long term strategy.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 1,422 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.