JetBlue Airways enjoys a unit revenue premium compared to rest of industry, will investors beckon?

JetBlue Airways' passenger unit revenue performance has run counter to the US industry throughout 2015, reflected in its 1.4% increase in 2Q2015 and a 2.9% rise in 1H2015. JetBlue is posting gains as most other US airlines are recording drops that, in some cases, are reaching the mid to high single digits.

JetBlue's ability to post unit revenue growth is driven by the structure of its network. The airline's points of strength are largely outside of the US domestic regions that are experiencing the strongest pricing dilution. All six of its focus cities posted margin expansion in 2Q2015.

It is not clear how long JetBlue's favourable network positioning will sustain growing unit revenues, but for now the airline is continuing to reap the benefits of recording unit revenue premiums over the rest of the US industry.