J D Power’s annual North American airport ratings: critique of a critique
J D Power’s annual survey of airports in North America has become a rating standard over the years.
The 2022 survey reveals traveller satisfaction levels yo-yoing between 2021 and 2002; improving when there were hardly any passengers, and then crashing again when they returned.
Close analysis suggests that some aspects of the survey are beyond the control of the airport, while others are strangely overlooked.
The survey cannot differentiate between public and private airports because there are very few of the latter, but it does provide other useful data.
- J D Power’s 2022 North American Airport Ratings reveals Minneapolis at the top of the ‘mega’ airport category and Newark at the bottom.
- User satisfaction improved generally in 2021, but reduced again as passengers returned in 2022.
- Airports are not fully in control of all rating aspects.
- Smaller airports are overlooked and the environment is ignored.
- The worst-ranked airports are in large urban conurbations.
- Comparisons are not possible between private and public airports.
J D Power’s 2022 North American airport ranking report based on 26,500 surveys
The analytical specialist J D Power released its annual ranking of North American airports in 4Q2022.
Now in its 17th year, the study is based on 26,529 completed surveys from US or Canadian residents who travelled through at least one US or Canadian airport, and it covers both departure and arrival experiences (including connecting airports) during the previous 30 days.
Travellers evaluated either a departing or arriving airport from their round-trip experience.
The study was fielded from Aug-2021 through Jul-2022.
Satisfaction increased in 2021...
Interestingly, air traveller satisfaction with North American airports increased considerably during 2021, which was the second year of the COVID-19 pandemic, even reaching an all-time high in a year when passenger volumes were still just a fraction of the historical average.
In 2022, a year in which global passenger volume clawed its way back up to 90% of pre-pandemic levels and labour shortages caused a record number of flight cancellations, the high satisfaction scores have fallen back to previous levels.
…but declined in 2022
Overall satisfaction was down 25 points (on a 1,000-point scale) in 2022 as passengers encountered fewer flights, more crowded terminals (what do they expect?), and sparse food and beverage offerings.
Moreover, nearly one quarter (24%) of travellers said they did not make any food or beverage purchases at the airport at all, because they were too expensive.
That’s up from 20% in 2021 and 23% in 2019.
Some rating aspects fall beyond the airport’s remit
J D Power assigns scores for six aspects of each airport: namely, terminal facilities, airport arrival and departure, baggage claim, security check, and food/beverage/retail offerings.
These aspects are what one would expect to be selected, but they do overlap with areas an airport might have limited or even zero control over – security being one of them.
It would perhaps be appropriate to include specific reference points such as: efficacy of signage; provision of flight information, be it by electronic or verbal means; and the standard of washroom facilities.
In the light of events during the last three years, another category might be how well prepared the airport is for a future pandemic, or even the return of the present one in another guise.
Some airports have incorporated health-related measures in new-build terminal facilities (Pittsburgh for example is notable for this), but it is within the bounds of possibility for any airport to introduce such measures within existing infrastructure.
The environment is strangely omitted
Perhaps the most striking omission is that of an environmental rating (as such matters are assumed to be of great significance to air travellers in this era, and certainly to influence ‘satisfaction’ levels).
Some passengers commented specifically on parking facilities, and J D Power noted big declines in traveller satisfaction regarding the parking lot, where a shortage of space has caused satisfaction with surface parking lots to decline 45 points from 2021's rating.
Meanwhile, 14% of travellers say parking was more expensive than they expected – up from 12% in 2021 and 11% in 2019.
But if parking has become an issue to this extent, does that not suggest that satisfaction with public transport alternatives should be included specifically?
Smaller airports don’t seem to count
They are the airports with the least income and other financing to draw on for infrastructure investments.
Sometimes they do a remarkable job, sometimes not.
There follows below an overview of J D Power’s findings, on an airport by airport basis.
Minneapolis wins the ‘mega’ prize
With a maximum of 1,000 attainable points, the highest score among the ‘mega’ airports (33 million or more passengers per year) was 800 points, which was earned by Minneapolis-St. Paul International Airport (MSP).
J D Power 2022 North America Airport Satisfaction Study: ranking by overall customer satisfaction index
It is interesting that Detroit, one of America’s most run-down cities, should have scored so highly.
It could be a case that passenger expectations were low there – which can be the case – or equally, that the airport authority has worked hard to improve the airport, or both.
The New York & New Jersey Port Authority would have been pleased to see New York JFK in such a high position, given the criticism that the New York airports generally have come in for in recent years (but see Newark Airport, below).
All the main airports there have benefitted from public-private deals to build new terminal infrastructure.
The top three ‘large airports’ are in the south
In the ‘large’ airport category (10 million to 32.9 million passengers per year), the top scorer was Tampa International Airport (TPA), at 846 points.
The top three airports are in the southern half of the country, from east to west.
John Wayne was one of the first US airports to commit to environmental protection action – more than 30 years ago.
J D Power 2022 North America Airport Satisfaction Study: ranking of 'large' airports by overall customer satisfaction index
Indianapolis scores more than 500
In the ‘medium’ airport category (4.5 million to 9.9 million passengers per year), the winner was Indianapolis International Airport (IND), with 842 points.
J D Power 2022 North America Airport Satisfaction Study: ranking of 'medium' airports by overall customer satisfaction index
Worst-ranked airports are in large urban conurbations
Returning to the mega airport category, the three worst-ranked airports were Newark Liberty, Chicago O’Hare and Los Angeles International, in that order (1,2,3). Those airports represent the three largest city conurbations in the US, although New York JFK was the highest ranked, as reported earlier.
Newark got the lowest score of any airport in any category.
There is no discernible geographical pattern, but the Hawaii authorities would be dismayed to find two of their airports in the bottom three in two separate categories.
Large airports tended to score higher than those in the mega category, which might suggest some dis-economies of scale at the upper level.
Toronto performs poorly
Six Canadian airports appear in the results.
In the mega category: Toronto Pearson, Canada’s largest, was fifth from bottom. That might have been a good result, taking into account the horrendous delays and cancellations there in the early part of 2022 especially, which is covered by the survey.
No meaningful conclusion can be gained from those results.
Comparisons are not possible between private and public airports, but airport authorities come out on top
What the survey cannot say is how better or worse private sector-operated airports ranked compared to the public sector ones, because there are few of those in either country.
But there is some comparative ownership ranking data to be extracted.
A 2008 economic productivity study in the Journal of Urban Economics analysed a global set of 109 airports.
It found that the most productive airports were those with partial or total control by private investors, with the second-best set-up being airports operated by airport authorities.
After that came airports operated by city, county, or state/province governments – and bringing up the rear were airports operated by multi-purpose port authorities (of which there are several in the US, New York-New Jersey, Seattle-Tacoma and Massport [Boston] being three of the better-known ones).
With the airports divided into groups in the way they were, mega airports run by airport authorities averaged 801 points in the J D Power rankings; airports run by government departments averaged 797 points; with airports run by port authorities in last place at 790.
For the large airports, the average scores were 769 points for airport authorities, 759 for government departments, and 755 for port authorities.
Though both distributions are consistent with the journal article’s findings, the differences are small and likely not to be statistically significant.