Japan Airlines supports energy saving campaign


Japan Airlines (JAL) announced its support for the Japanese

government's energy-saving campaign, ‘Team Minus 6%', for the third year

running. In Japan, the airline is helping to raise awareness of this environment-friendly

campaign which encourages businesses, the general public and local governments

to review how they use energy, and to economically utilize and conserve energy.

‘Team Minus 6%' is a nation-wide energy-saving campaign initiated by the Japanese Ministry of Environment (MoE) in May-05 in response to environmental obligations to reduce greenhouse-gas emissions pledged in the Kyoto Protocol.

Under the Kyoto Protocol adopted in 1997, Japan is required to reduce its greenhouse-gas emissions between 2008 and 2012 by 6% from the level in the base year of 1990. The `Team Minus 6%' campaign is considered the first step towards fulfilling this target.

Since the campaign began, JAL has encouraged staff to dress in cooler lightweight clothing and promotes a `no neck-tie' policy within offices during Japan's hot and humid summer months. Dubbed by the Environment Ministry "Cool Biz", this initiative enables JAL to save energy by cutting down on air conditioner use. Air conditioning in JAL offices now only comes on when the temperature reaches 28°C.

The organization has also thrown its support behind the government's `Warm Biz' initiative. During the winter months, JAL office heaters are set at a maximum of 20°C, two degrees lower than the temperature setting in FY2004. Staff are encouraged to wear warmer clothing during these months.

By implementing `Cool Biz' and 'Warm Biz' activities, over the past two years JAL has managed to reduce CO2 emissions at the company's headquarters in Tokyo and at its offices at Haneda and Narita airports, by a total of approximately 77 tonnes annually when compared to FY2004. This is equivalent to a 3% reduction in CO2 emissions at these facilities, and has resulted in around 51 million yen year-on-year saving in energy costs.

Due to JAL's proactive support of the `Team Minus 6%', JAL Group CEO Haruka Nishimatsu was invited by the government to participate in its `Cool Biz Executive' advertising campaign. Throughout June 2007, Mr. Nishimatsu together with other business leaders will appear in adverts, posters and on the campaign's website (www.team-6.jp) appealing to businesses and the public to lend their support to `Team Minus 6%'.

Since it was initiated, JAL has provided information on `Team Minus 6%' together with the campaign's logo on JAL's website, within in-flight magazines, its CSR Report and timetables. The airline also shows a “Team Minus 6%” public information video produced by the MoE on all of its domestic services operating out of Haneda Airport during June, Japan's `Environmental Month'. Furthermore, a JAL B777-300 decorated with a special decal design featuring the `Team Minus 6%' campaign logo has been in service on domestic routes since June 2006.

Want More Analysis Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More