JAL selects SABRE AirMax Revenue Manager

JAPAN (SABRE) - Japan Airlines Group, the third largest airline group in the world and the largest in the Asia-Pacific region, has selected Sabre AirMax Revenue Manager solution from Sabre Airline Solutions to serve its needs for managing revenues from international operations. The solution is expected to generate additional revenue from a sophisticated and proven solution set of revenue management functions and business process services.

"We are thrilled by the prospect of the gain in top-line revenues by moving to AirMax Revenue Manager solution," said Kei Hirai, Japan Airlines Marketing Planning, Passenger IT Promotion. "We are excited about the good fit that AirMax solution has with the Japan Airlines' business requirements and the revenue benefits it will be able to offer from its advanced functionality, flexibility, scalability and integration capabilities. We went through a comprehensive selection process involving a simulation analysis and a proof of concept and AirMax solution met our needs in the best possible manner."

Using AirMax Revenue Manager, Japan Airlines will be able to realize additional revenues through improved overbooking and passenger mix, resulting in not only minimizing the spill of higher value demand prior to departure but also simultaneously minimizing the spoilage of seats at departure.

Japan Airlines chose AirMax Revenue Manager after an extensive selection process involving a simulation analysis and a proof-of-concept to better understand the revenue benefits as well as system usability and adaptability.

Steve Clampett, president of Airline Products and Services for Sabre Airline Solutions said, "Through this engagement, Japan Airlines and Sabre Airline Solutions are embarking on a true strategic partnership in fulfilling the need for a leading edge revenue management solution that has a proven record of delivering incremental revenue benefits. We are especially pleased that we have been chosen as an enabler of revenue management technology after a methodical and diligent evaluation process and are looking forward to a long-lasting relationship between the two companies. As one of the largest carriers in the world, Japan Airlines has significant influence on the direction of technology development in the industry and its selection of Sabre AirMax for the revenue management requirements continues to prove it as the preferred choice for top airlines around the globe."

Japan Airlines joins a growing number of leading airlines including Malaysia Airlines, Jet Airways, Delta Airlines, US Airways, Alaska Airlines, Air France, Alitalia, Gulf Air, Kuwait Airways and TAM Brazilian Airlines who are using the advanced AirMax revenue management practices to control seat inventory. Sabre Airline Solutions is the leading provider of revenue management systems in terms of worldwide market share by RPKs.

AirMax Revenue Manager, a robust and flexible, new generation solution enables effective revenue management by recommending optimal inventory controls at either the flight leg and segment level or the origin and destination level. It incorporates the comprehensive range of decision support processes including data collection, forecasting, overbooking, optimization, alerting and performance measurement and reporting. Revenue Manager provides state-of-the-art forecasting and optimization systems supported with flexible data collection and reporting as well as an intuitive and easy to use graphical user interface to help cope with the changes in the marketplace and stay ahead of competition.

The forecasting, optimization and user interaction processes used to determine the inventory controls fully support simplified or restriction-free pricing considerations, key to most low cost carrier models, as well as the airlines that compete with this segment.

From the same application software platform, AirMax solution supports multiple forms of inventory controls based on the desired level of sophistication flight leg  and segment, virtual nesting and origin and destination.

The scalability of AirMax solution provides a seamless upgrade path to origin and destination based inventory controls paving way for an integrated network planning environment. The solution is customizable based on customer needs and can be installed as on-site licensed package software or delivered through an application service provider (ASP) using Sabre's eMergo delivery environment.

Sabre is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.




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