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It could be true... Sir Richard Branson to launch new airline, Granny Atlantic

Analysis

A Virgin Group spokesperson today announced that Sir Richard Branson is about to introduce a spiky new, updated brand to accommodate the fast growing baby boomer market. As he embarks on his 62nd year, Sir Richard is reportedly beginning to view life differently. He was recently quoted as saying, "I'm getting too old for all this partying and young blondes. I seriously wonder if there is a lot of future in the Virgin brand. It's had a great run, but now it's time for something completely different, something more in keeping with my own image and the shape of the times. In short, it's about time we all grew up."

Close wraps have been kept on the potential new brand, but the smart money is on "Granny"®, according to some insiders who should know. This eye-catching brand would, it is believed, appeal both to the older traveller and to all those younger consumers who rely on their well-stacked grannies to provide their travel needs.

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