Hawaiian Airlines: enjoying a revenue premium while preparing for crucial new network development

Premium Analysis

During the first few years of the decade Hawaiian Airlines undertook a massive network expansion that included the addition of more than 10 long haul routes. With a few minor expansions Hawaiian efforts have been successful, reflected in the airline’s more balanced network that features some of Hawaii’s largest origin markets.

Hawaiian begins taking the next steps to fill gaps within its network in 2017. During the year the airline starts accepting deliveries of Airbus A321neos that allow it to serve smaller secondary markets in North America without degrading the company’s cost performance – which is proving to be a challenge in the short term. Hawaiian believes the aircraft is uniquely qualified to handle some of the operating conditions from the region’s islands to the US mainland.

Hawaiian embarks on 2017 enjoying a significant revenue premium above the US industry and the airline continues to strengthen its revenue management techniques to maximise product offerings, including extra legroom seating and new lie-flat premium seating on its Airbus widebody aircraft. The company is forecasting modest capacity growth for the year of 2% to 5%, the bulk of which is driven by new services to Tokyo launched in 2016.

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