Future airline travellers: suppliers need to be more nimble than ever

Attempting to determine how to satisfy the needs of the future traveller is growing more complex as travel suppliers wade through a dizzying array of emerging technologies and rapidly changing traveller behaviour and preferences.

There is no shortage of research into future traveller trends, but the challenge facing travel suppliers is determining which trends will ultimately have staying power, as well as selecting the best technologies that cater to customers whose preferences continue to evolve in a constantly changing travel landscape.

Sales channels will continue to evolve, and there is the potential for virtual reality to play a major role in the development of new travel store fronts.