Etihad Airways, Group CEO Tony Douglas: "never waste a good crisis"
Talking at the CAPA Live on 8-Sep-2021, Etihad Group CEO Tony Douglas spoke with CAPA's chairman emeritus Peter Harbison. Some of the key highlights can be found below.
Among other issues, Mr Douglas talked of the importance o:
- "Etihad Wellness" in attracting business class sales. "we were the first airline in the world to be fully vaccinated. To put it into context, we've already had over 3,000 members of the Etihad family on their third booster."
- Cargo: "If it hadn't had been for the significant increase in cargo, there's no way we would have maintained the same network and frequencies that we have been doing"
- Revenue management: "Revenue management used to be a heavy degree of science and a sprinkle of art. Today we find it's a heavy degree of art and a little bit of science."
- SAFs: "sustainable aviation fuels are in excess of two and a half times more expensive than conventional aviation fuels at the moment, unless the economics of this can be resolved it clearly isn't going to be a commercially sustainable part of the solution."
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