Delta Air Lines SWOT: challenges after years-long industry leadership

Premium Analysis

There's no question that Delta Air Lines betters its large US global network rivals American and United in numerous metrics ranging from its operational performance to customer sentiment. Delta's outperformance is driven by the transformation the company has undertaken since its merger with Northwest Airlines a decade ago.

The distance between Delta's merger integration and that of its rivals (five years for American and eight for United) has allowed Delta to recognise the growing maturity of the US domestic market and the importance of building a global network to ensure blanket coverage in the future.

Obviously work remains for Delta in building a competitive network, and its US rivals have pledged to move aggressively to close competitive gaps with the airline. Delta also faces numerous challenges and threats, including cost creep, uncertainty over Brexit, and a lack of immunity from investor anxiety driven by decisions taken by its competitors. This report examines Delta's strengths, weaknesses, opportunities and threats.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 1,958 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.