Delta Air Lines-unions: anti-union gaffe creates a firestorm
Another distinctive feature in Delta’s business that makes it unique with respect to its larger airline peers is the low level of union representation among its labour groups. Its pilots are the only unionised employee group. For years, unions have been attempting to organise Delta’s other large work groups, and the International Association of Machinists (IAM) is working to represent Delta’s flight attendants and ramp employees.
It is not surprising that Delta is taking action aggressively to head off the IAM’s efforts to unionise those employees groups, but the airline’s anti-union campaign has recently stumbled and now Delta is battling a wave of criticism on social media and drawing ire from presidential contenders.
The backlash is also a lesson in the speed with which social media can tarnish a corporate image, and now Delta is trying to make amends. But it is tough to determine what, if any, permanent damage Delta’s brand could endure.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.