Chatbots and millennials. Airline distribution in transition
The CAPA Americas Summit earlier this year addressed the airline distribution landscape - one of the fastest evolving elements of the industry at large, as airlines work to determine the best avenues for maximising their retailing strategies and enhancing positive brand awareness.
Voice technology and chatbots are emerging as the new frontiers in distribution and retailing, joining applications such as Twitter and Facebook, as desktops are all but obsolete in researching and booking travel.
Even as airlines continue their work to drive consumers to their own websites, a resounding message from industry players is that airlines need to study the digital and mobile habits of customers carefully, particularly the importance of messaging platforms to today’s airline passengers.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.