Asiana and ANA to enter equity partnership
The scope and level of cooperation was agreed by a specially commissioned task force team, following months of preparation that resulted from the signing of a memorandum of understanding by the CEOs of both companies on 05-Dec-06.
Asiana President Mr. Joo-an Kang said, “we are delighted to be here and reveal the next step in our relationship with fellow Star Alliance partner, ANA. What we have announced today will bolster our respective route networks and create synergies for improved profitability and greater customer satisfaction. And the mutual holding of shares in each other’s company is a symbol of our commitment to work ever more closely together to the benefit of our passengers.”
ANA President and CEO, Mr. Mineo Yamamoto, who with Mr. Kang signed the agreement on behalf of both companies, added, “ASIANA has been a valued partner of ANA since 1990, and we share similar ideals, histories and service ethos. It is our sincere wish that this new stage in our partnership will serve the needs of customers travelling between both nations and, while bringing commercial advantages to ASIANA and ANA, further the friendly ties between the people of Korea and Japan.”
Collaboration will extend to the following areas:
- Each company will take a US$12,000,000 stake in the other.
- One of the first decisions of the task-force team was to implement an extension of the existing ASIANA-ANA code-sharing agreement to all 18 Korea-Japan routes operated by both companies - 154 services per week - in February this year. In a further move, from July 1 this year, ANA operated international services between Narita and Honolulu will begin carrying the ASIANA service code. The companies first began code-sharing on passenger services between Seoul and Japan in 2000, and also on all freighter services between the two countries in March 2005.
Sales and Marketing
- The two companies will begin preparations for a future ‘triangle service’ between Seoul Gimpo, Tokyo Haneda and Shanghai Honqiao, to provide added convenience to passengers and contribute to a more active exchange between the three countries. To further increase revenue, ASIANA and ANA also will fortify joint corporate sales efforts and share mid and long term corporate goals.
Operations and Airport Services
- Cooperation at the 19 overseas airports served by both ASIANA and ANA to explore avenues to reduce costs and improve airport services. The airlines will also share information on spare parts at major overseas gateways, and create a system to support each other in case operational irregularities or emergencies should arise.
- Joint purchasing of fuel in designated regions, and exchange of related information.
- Joint cabin crew training and co-development of in-flight materials and entertainment programmes in both Korean and Japanese.
- Exchange of personnel and joint training programmes where deemed mutually beneficial.