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LCCs losing domestic market share in Thailand, but steadily increasing international market share


Thailand is an extremely challenging, yet potentially lucrative domestic market for LCCs, which have emerged in the country in the past six years. [3704 words]

Unlock the following content in this report:


  • Traffic hurt by economic slowdown and political issues 
  • Thai AirAsia the largest LCC in Thailand
  • Thai AirAsia expecting profits in 2009
  • Thai AirAsia planning to expand regionally over the next five years
  • Expects to grow fleet to 25 A320s by 2011, 30 A320s by 2012 and 40 beyond this
  • Phuket to become Thai AirAsia’s second hub
  • Chiang Mai another focus city
  • Nok Air “buries the hatchet” with Thai Airways 
  • Nok to concentrate on Don Muang 
  • Nok Air targeting full year profit of USD6 million and 2 million passengers in 2009 
  • Short-term focus for Nok on the domestic market, but looking to relaunch internationally in 2011
  • Nok Air expands distribution methods
  • SGA Airlines to rebrand itself as Nok Mini
  • Thai Airways expects net profit in 2009; revenue boost expected in 2010
  • Thai Airways to focus on rehabilitation efforts over the next two years
  • Thai Airways boosting cash balance through share issue, debt conversions and loans
  • One-Two-Go no longer a separate entity; operates as an arm of parent company
  • Bangkok Airways not interested in alliance with Orient Thai Airlines/One-Two-Go
  • Bangkok Airways commences rehabilitation plan
  • Start-up: Happy Air targeting launch in 4Q2009

Graphs and data:

  • LCC capacity share within Thailand: Jan-Aug-2001 to Jan-Aug-2009
  • LCC capacity share within the Asia Pacific region: Jan-Aug-2001 to Jan-Aug-2009
  • LCC capacity share to/from Thailand: Jan-Aug-2001 to Jan-Aug-2009
  • Airports of Thailand (AoT) (Bangkok Suvarnabhumi, Bangkok Don Mueang, Phuket, Chiang Mai, Hat Yai and Chiang Rai Airports) domestic, international and total passenger number growth: Oct-2008 to Sep-2009
  • Thailand domestic capacity share by carrier (seats per week as % of total): Nov-2009
  • Thailand international capacity share by carrier (seats per week as % of total): Nov-2009
  • Thai AirAsia financial highlights for three months ended 30-Jun-2009
  • Non-traditional distribution methods in the Asia Pacific region: Oct-2009
  • SGA Airlines route map: Oct-2009
  • Bangkok Air strategy
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