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Air India Express to rebrand as 'Express India' and enter domestic market


Air India is considering plans to rebrand Air India Express and Alliance Air as "India Express" as part of restructuring efforts that will also see Air India Express relocate its base from Mumbai and launch domestic routes. Air India COO Gustav Baldauf confirmed: “Air India is considering a new name for Air India Express as a part of rebranding. We will also appoint a consultant (for the rebranding).” [1074 words]

Unlock the following content in this report:


  • Air India Express to grow operations within three years
  • HQ move to lead to 'better operational synergies'
  • New executive appointments
  • Will the restructure be meaningful?

Graphs and data:

  • India domestic capacity share (seats) by carrier: Nov-2010
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