Living in a Brand New World. Alex Cruz, Vueling CEO on CAPA’s Airlines in Transition Conference
CAPA's Airlines in Transition conference Istanbul 19/20 April
Vueling CEO Alex Cruz, who is one of the 25+ airline CEOs who will be participating in CAPA's Airlines in Transition conference in Istanbul 19/20 April, offers some key thoughts on airline survival in a Brand New World.
The starting point always, he stresses, is that an airline must have the lowest costs possible - and that ensuring this is a continuing process, not just a one off programme. Cost consciousness is the most important feature in ensuring survival.
But there is another vital necessity too: to keep ensuring that the passenger is delivered a product that is what he or she wants - not just what the airline chooses to provide. Airlines need to become more sophisticated, says Mr Cruz, focussing on providing more services, not less.
Vueling for example has introduced a frequent flyer programme, uses global distribution systems and offers connections, across the Vueling system and with other airlines - all of these things that passengers want.
- The importance of having the lowest costs possible for airlines to ensure survival.
- The need for airlines to focus on providing services that passengers want, rather than what the airline chooses to provide.
- The introduction of a frequent flyer program, global distribution systems, and offering connections as examples of services that passengers want.
- Vueling CEO Alex Cruz's thoughts on airline survival in a brand new world.
- The upcoming CAPA's Airlines in Transition conference in Istanbul on 19/20 April, featuring over 25 airline CEOs.
- The conference being described as "the most interesting conference of the year."