Living in a Brand New World. Alex Cruz, Vueling CEO on CAPA’s Airlines in Transition Conference
CAPA’s Airlines in Transition conference Istanbul 19/20 April
Vueling CEO Alex Cruz, who is one of the 25+ airline CEOs who will be participating in CAPA’s Airlines in Transition conference in Istanbul 19/20 April, offers some key thoughts on airline survival in a Brand New World.
The starting point always, he stresses, is that an airline must have the lowest costs possible – and that ensuring this is a continuing process, not just a one off programme. Cost consciousness is the most important feature in ensuring survival.
But there is another vital necessity too: to keep ensuring that the passenger is delivered a product that is what he or she wants – not just what the airline chooses to provide. Airlines need to become more sophisticated, says Mr Cruz, focussing on providing more services, not less.
Vueling for example has introduced a frequent flyer programme, uses global distribution systems and offers connections, across the Vueling system and with other airlines – all of these things that passengers want.