WTTC members commit USD2bn to Malta's tourism sector
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Background ✨
WTTC added Malta Tourism Authority as its newest destination partner, with MTA CEO Carlo Micallef saying the tie-up gave Malta a platform to connect with global travel industry decision-makers1. WTTC’s Malta outlook projected international visitor spending would exceed USD4 billion in 2026 and reach USD5 billion by 2036, alongside domestic visitor spending of USD378.5 million in 20262. Malta’s National Statistics Office reported 3.56 million inbound tourists in 2024, with air transport accounting for 3.49 million arrivals and tourist expenditure estimated at EUR3.3 billion3.