WHSmith and partners deploy IMo AI retail assistant at Melbourne Tullamarine Airport
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Background ✨
Sydney Kingsford Smith Airport launched a Luxury Digital Concierge in T1 International, enabling passengers to check availability and reserve products prior to travel, supported by an influencer campaign delivered with Polaris targeting markets including China and Indonesia1. Melbourne Tullamarine Airport also launched Melbourne Airport Assist, a Travellers Aid service using buggies and powered wheelchairs to help passengers transit the terminal precinct alongside existing airline support processes2. WHSmith continued developing its Australian airport retail footprint, opening its first curi.o.city store in Australia at Perth Airport's Terminal one International3.