Vueling expanding outside of Spain, to add second international base
Vueling CEO Alex Cruz said despite the challenges in the Spanish market, international traffic continues to grow to/from Barcelona (aerotelegraph.com, 02-Nov-2012). He said, "We believe that we have the right business model to survive in a tough and shrinking market. Vueling operates at a very low cost basis - the second lowest in Europe. This gives us the flexibility to offer competitive prices to attract new passengers and to develop new markets. We also offer a premium product almost like classical airlines booking through travel agencies, frequent flyer programme, free newspapers and a business class. This allows us to attract a high proportion of business people. Therefore, we feel strong enough for a growth strategy". On its network trends, Mr Cruz said, "We're expanding outside Spain, that's true. We are currently evaluating various options. In the medium term, we will open a second base abroad, which allows us to offer new routes. But it is still too early to say more details about it".