3-Dec-2022 3:05 PM
Viva Aerobus focusing on direct sales
Viva Aerobus chief network and alliances officer Javier Suárez Casado, speaking at the CAPA World Aviation Summit & Awards for Excellence, stated (02-Dec-2022) the airline's website accounts for 75% of its sales. Mr Casado said the airline is focused on increasing its direct sales and new distribution capability (NDC) is "not high in our agenda right now".