Loading
1-Mar-2011 10:46 AM

Virgin confirms plans to drop the 'Blue'

Virgin Blue confirmed (28-Feb-2011) it will lose the "Blue" from its brand to overhaul its identity and attract more corporate passengers. CEO John Borghetti stated airline’s research found that Virgin Blue’s name was "too fragmented" and the decision was made to drop Blue so as not to confuse the market. [more]

Want More News Like This?

CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More