Virgin Blue delayed its relaunch from Aug-2010 to early 2011 following a dispute with the Virgin Group over the ownership of the "Virgin" and "V" brand names (smh.com.au, 12-Jul-2010). An agreement over the use of the names is expected within the next few months with Virgin Blue expected to opt for the "V" brand, with the trademark to remain with the Virgin Group and leased back to Virgin Blue.
Virgin Blue delays relaunch until 2011 after brand name disputes
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The nature of the South Pacific's geography makes finding the right partners for its airlines essential for their survival in international long haul markets – as most are.
The region is characterised by relatively liberal access regimes and by partnerships of varying levels – in New Zealand especially, where Air New Zealand’s international network is dominated by JVs. Virgin Australia has built a ‘virtual alliance’ alongside HNA, Singapore Airlines, Etihad and Delta, with very little of its own metal flying outside Australia. At Qantas Group, international performance has improved markedly following its Emirates partnership, as its operating focus has shifted from Europe toward Asia and North America, with local JVs, and close partnerships with American Airlines and China Eastern continuing to grow and mature.
For all airlines in the region, the China market will define much of the growth over the coming decade. (This report is taken from the Jul/Aug-2016 issue of CAPA's Airline Leader)