Vietjet Air reportedly plans to postpone launching operations to Oct-2010, as it is yet to settle issues relating to its brand, sales, personnel and fleet (VnExpress, 14-Jun-2010). It had planned to launch operations in May-2010. The carrier is reportedly still in the process of developing a new name for its JV with AirAsia. It had planned to launch commercial operations under the name Vietjet-AirAsia, however the Civil Aviation Administration of Vietnam (CAAV) has advised the carrier it cannot use this name, due to concerns it will lead passengers to confuse the carrier with AirAsia. Vietjet has now hired consultants to design a new logo and brand for the carrier.
Vietjet Air to postpone launching operations to Oct-2010
You may also be interested in the following articles...
AirAsia initiates third attempt to launch Vietnamese JV; Vietnam maybe overburdened with LCCs
The AirAsia Group has forged a new joint venture in Vietnam, marking its third attempt to establish a Vietnamese affiliate. AirAsia was initially partnered with VietJet Air but the partnership was dissolved prior to VietJet commencing operations in late 2011.
The market has since more than doubled in size, and Vietnam has emerged as Southeast Asia’s fastest growing market. While there is further growth potential, the LCC incumbents VietJet and Jetstar Pacific have first mover advantage, and infrastructure constraints could make it difficult for any new entrant to establish a significant presence. AirAsia will also need to overcome regulatory hurdles.
Vietnam is the second largest market in Southeast Asia without an AirAsia affiliate - after Singapore, where the group has been able to develop a sizeable presence with a virtual hub. Vietnam is a market AirAsia strategically cannot avoid, but the group is late to the party and faces some of the same obstacles that have impacted its performance in the Philippines.
Turbulence will hurt Southeast Asia’s airlines in 2017 as overcapacity bites
Southeast Asia is a region with enormous growth potential but a relatively cloudy outlook for airlines given the intense competition and overcapacity concerns. Demand is on the rise, boosted by a growing middle class, rising discretionary incomes and relatively strong economies.