Vanuatu Government aiming to increase tourism contribution to GDP to 20% by 2027
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Background ✨
An international visitor survey for Jan-2024 to Jun-2024 found strong destination advocacy, with 91% of respondents willing to recommend Vanuatu and 73% indicating a willingness to return, alongside average prepaid spend of USD3546 per respondent and an estimated USD68 million economic impact from in-country spending.1 The survey also noted Air Vanuatu’s voluntary liquidation in May-2024 created air access challenges, partly offset by increased daily Virgin Australia and Fiji Airways frequencies.1