Travelport adapting product to improve sale of ancillaries, be more useful to LCCs
Travelport head of global supplier strategy Ian Heywood, speaking at the CAPA Australia Pacific Aviation Summit, noted (08-Aug-2013) the need of GDS' to change its product and offering and not force its existing products on LCCs, which will not accept adherence to full-service developed products. He also said the company would soon make an announcement on future content which will "change the scope of the GDS going forward". He said an announcement, towards the end of year, will involve changing the GDS screens from "black and white TV to colour screen" to improve the sale of products and to present them in the way that airlines want their brand to be seen. This will ensure consistency in sales and branding to customers across all distribution platforms.