Transavia passenger revenue up 8% - financial highlights for three months ended 30-Sep-2013:
Transavia operating profit down 6% in 3Q2013
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Air France-KLM Group dreams of CDG airline boosting Air France; KLM again makes more profit in 2016
In 2016 Air France-KLM's long haul network generated more profit than the group as a whole. Yet the dependence of Air France-KLM's profits on the long haul business is under threat from more cost efficient competitors, in particular the Gulf based super connectors. Moreover, Air France-KLM's main European competitors IAG, and now Lufthansa, have developed a clear lead in developing commercial partnerships with Gulf airlines.
Air France-KLM's 2016 operating margin was its highest since before the global financial crisis, but remained below its pre crisis peaks and well below the rest of the world airline industry in what was almost certainly a new record year for global margins. Within the group, KLM's margin improved and was again higher than that of Air France, whose margin fell.
The planned new lower cost airline to be based at Paris CDG as a subsidiary of Air France, announced in outline in 2016 under the project name 'Boost', will now include medium haul in addition to long haul routes. This will be vital to setting it back on a path to sustainable profitability – if agreement can be reached with pilot unions to launch it. Even then, its scope and low cost ambitions will be limited.
Air France-KLM: Attempting to rearrange the deckchairs while pilots remain on full steam ahead
Air France-KLM's latest strategic project, 'Trust Together', follows its Transform 2015 and Perform 2020 programmes. In fact, it complements Perform 2020, rather than replacing it, at least until fuller details are announced in 2Q2017. After years of financial under-performance and market share erosion by Gulf airlines on long haul and LCCs on short/medium haul, CEO Jean Marc Janaillac aims to regain the offensive with this project.
But, in the absence of a substantial change of heart by the group's unions, there is little to suggest any "new" initiative will have a greater impact than its predecessors. The mere fact that Mr Janaiiac is forced to deny that the new long haul airline, codenamed "Boost", will be positioned as "low cost" is a clear enough indication of the task ahead. Indeed, to consider establishing anything else would be irrelevant in today's world.
Presumably so as not to rock the union boat plans are for only an ineffectual 10 aircraft by 2020. Just as with its short/medium haul LCC, Transavia, the scale and scope of the new long haul airline are likely to be subject to negotiation with Air France pilots. Transavia itself will now focus on routes from France and the Netherlands, implying an end to the troubled plans for Transavia Europe.