Tourism Malaysia and AirAsia MOVE expand partnership to increase domestic travel
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Background ✨
Tourism Malaysia signed multiple MoUs supporting Visit Malaysia 2026-2027, including collaborations with TripAdvisor for travel insights and co-branded campaigns1 and with Foodie Media for destination marketing and digital content creation2. It also partnered Batik Air to support sustainable tourism growth by enhancing access to secondary and emerging destinations3. Separately, Tourism Authority of Thailand and AirAsia MOVE agreed targeted digital campaigns and joint marketing via the AirAsia MOVE platform4.