Tourism Australia MD: 'We target high yielding travellers, and unashamedly so'

Tourism Australia MD Robin Mack, speaking at the CAPA Airline Leader Summit Australia Pacific, stated (28-Jul-2026) "tourism brings in 3% of our GDP" and is "such an important sector" for Australia. Mr Mack said at Tourism Australia: "We target high yielding travellers, and unashamedly so", adding: "They disperse more when they come here". He noted business events help bring high yield travellers to Australia.