TAM Airlines has established a new commercial base in China as it seeks to develop new links with the Asian market (Routes Online/ftnnews, 13-Jul-2011). The company stated the new operation will facilitate the introduction of new services to the Chinese market and strengthen its relationship with the country’s travel agents and existing and potential clients. TAM launched its first administrative and commercial office in Asia, in Hong Kong in Feb-2011. Since 2009, TAM Airlines has had a codeshare agreement with Air China, its partner in the Star Alliance, connecting Beijing and São Paulo (via Madrid).
TAM: “China is one of Brazil’s largest commercial partners and a leading destination for Brazilian exports in 2010, facts which result in significant passenger and cargo traffic between the two countries. It is an excellent opportunity for us to earn new revenue”, Paulo Castello Branco, Commercial and Alliance Vice-President. Source: Routes Online, 13-Jul-2011.