Star Alliance CEO describes the "coming of age" of the global airline alliance

Star Alliance CEO, Jaan Albrecht, stated (10-Mar-2010) he believes alliances in general are heading into a promising era, with the alliance now having "come of age". He added that customers are now "not only understanding the value of alliances, but beginning to demonstrate tangible loyalty". [more]

Star Alliance: "The travel industry is generally not known for generating big profit margins, but rather for key differentiators, such as service, safety and comfort, areas in which you can't cut corners. And that means efficient distribution, powerful technology and effective sales and marketing can be the difference between financial success and failure: and that's where alliances bring so much value", Jaan Albrecht, CEO. Source: Company Statement.