Southwest benefiting from 'Bags Fly Free' policy
Southwest CEO, Gary Kelly, stated the carrier gained nearly USD1 billion in annual market share in 2009, due in large part to the carrier's "Bags Fly Free" policy (McClatchy-Tribune News Service, 02-May-2010)
Southwest: "We're beating the pants off everybody in terms of our revenue production. We have fewer seats offered every day, and we're carrying more passengers. We're defying gravity," Gary Kelly, CEO. Source: McClatchy-Tribune News Service, 02-May-2010.