Southwest Airlines to introduce three tier structure on Rapid Rewards loyalty programme
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Background ✨
Southwest’s ‘Southwest. Even Better.’ transformation plan included new global partnerships, starting with Icelandair via Baltimore-Washington International Airport in 2025, and broader Rapid Rewards enhancements across airline partnerships and its Getaways by Southwest product.1 Southwest also introduced Cash + Points redemptions from 22-Apr-2024, offering up to five cash/points mixes starting at 1000 points.2