Southwest Airlines looking at changes to widen product offering: CEO
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Background ✨
Southwest Airlines planned to launch assigned and premium seating for tickets purchased for travel from 27-Jan-2026, following the completion of retrofits on over 400 aircraft for extra legroom seating by 3Q2025 and record capital expenditures focused on fleet and technology investments during the quarter1 2. The carrier expected to generate over USD1 billion in incremental EBIT from these seating initiatives in 20263.