Skyscanner: Travellers making 'green choices' but 'not yet willing to pay for it'

Skyscanner VP commercial Hugh Aitken, speaking at the CAPA World Aviation Summit & Awards for Excellence, stated (02-Dec-2022) sustainability is "a much more important consideration for travellers". He reported a higher propensity for travellers to make "green choices" but consumers are "not yet willing to pay for it".